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Shrum, L. J.: Lee, Jaehoon:
Multiple processes underlying cultivation effects. How cultivation works depends on the types of beliefs being cultivated.
[2012]
Shrum, L. J.: Lee, Jaehoon: Burroughs, James E.: Rindfleisch, Aric:
An online process model of second-order cultivation effects: How television cultivates materialism and its consequences for life satisfaction.
[2011]
Shrum, L. J.: Lowrey, Tina M.: Liu, Yuping:
Emerging issues in advertising research.
[2009]
Shrum, L. J.: Wyer, Robert S. Jr.: O'Guinn, Thomas C.:
The effects of television consumption on social perceptions: The use of priming procedures to investigate psychological processes.
[1998]
Author
Burroughs, James E. (1)
Lee, Jaehoon (2)
Liu, Yuping (1)
Lowrey, Tina M. (1)
Morgan, Michael (1)
Nabi, Robin L. (1)
O'Guinn, Thomas C. (1)
Oliver, Mary Beth (1)
Rindfleisch, Aric (1)
Shanahan, James (1)
Shrum, L. J. (4)
Signorielli, Nancy (1)
Wyer, Robert S. Jr. (1)
Descriptors
television use
(3)
cultivation hypothesis
(2)
experiment
(2)
media effect
(2)
media reality
(2)
reality perception
(2)
television
(2)
adult
(1)
advertising
(1)
advertising effect
(1)
attitude
(1)
audience behaviour
(1)
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research report
(3)
essay
(1)
periodical article
(2)
contribution
(2)
Publication Year
2012
(1)
2011
(1)
2000-2009
(1)
1990-1999
(1)
Language
english
(4)
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Human communication research
(1)
Journal of consumer research
(1)
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